Toyota is once again proving that its passion for performance cars is alive and well. After years of rumors and camouflaged test sightings, the Japanese automaker has finally teased its next-generation GR-badged supercar with a bold billboard reveal at Fuji Speedway in Japan.
The billboard shows three iconic models side by side — the legendary Toyota 2000GT, the Lexus LFA, and a mysterious new coupe bearing the GR (Gazoo Racing) logo. The teaser image gives us a glimpse of a sharp LED headlight, a trapezoidal grille, and aggressive air vents ahead of the front wheels, hinting at a design that blends heritage with cutting-edge aerodynamics.
Toyota also launched a dedicated countdown website leading up to a major announcement on Monday. The event will include updates across several Toyota brands, including Lexus, GR, Daihatsu, and the Century subbrand — but the spotlight is expected to be on this highly anticipated supercar.
While the teaser carries a Toyota badge, industry insiders believe the production version will likely be launched globally under the Lexus nameplate, serving as a successor to the discontinued RC