Meghan Markle endorsing Kamala Harris could have a negative impact on both women as they receive endorsements from other high-profile figures. The Duchess of Sussex has praised the vice president and has the support of people she respects, like actress Kerry Washington, who recently made a video tribute to Harris.
Beyoncé, who previously messaged Meghan, has not formally endorsed Harris but allowed her to use her song Freedom for the campaign. PR expert Edward Coram James believes that a Meghan endorsement would not be beneficial for either of them.
The question remains whether Meghan will follow the lead of other celebrities she admires and support the Democratic hopeful. This situation raises concerns about the potential consequences for both women.
The Impact of an Endorsement on Kamala Harris
Coram James expressed concern that Meghan Markle’s endorsement could negatively impact Kamala Harris as those who support Markle are likely already in Harris’ camp. The demographic that admires Markle is mostly progressive-leaning young individuals who may have had issues with Biden but seem to be supportive of Harris so far.
Harris has garnered other high-profile endorsements and has embraced a significant cultural reference point by receiving support from Charlie XCX and her album “Brat. “While some believe Markle’s endorsement could have been influential, others argue that her credibility among certain individuals might backfire for Harris.
Recent polling showed that 20 percent of adults would be less likely to vote for a candidate endorsed by Markle, compared to 21 percent who would be more likely, with the majority stating it would make no difference.