Meghan Markle endorsing Kamala Harris could have a negative impact on both women as they receive endorsements from other high-profile figures. The Duchess of Sussex has praised the vice president and has the support of people she respects, like actress Kerry Washington, who recently made a video tribute to Harris.
Beyoncé, who previously messaged Meghan, has not formally endorsed Harris but allowed her to use her song Freedom for the campaign. PR expert Edward Coram James believes that a Meghan endorsement would not be beneficial for either of them.
The question remains whether Meghan will follow the lead of other celebrities she admires and support the Democratic hopeful. This situation raises concerns about the potential consequences for both women.
The Impact of an Endorsement on Kamala Harris
Coram James expressed concern that Meghan Markle’s endorsement could negatively impact Kamala Harris as those who support Markle are likely already in Harris’ camp. The demographic that admires Markle is mostly progressive-leaning young individuals who may have had issues with Biden but seem to be supportive of Harris so far.
Harris has garnered other high-profile endorsements and has embraced a significant cultural reference point by receiving support from Charlie XCX and her album “Brat. “While some believe Markle’s endorsement could have been influential, others argue that her credibility among certain individuals might backfire for Harris.
Recent polling showed that 20 percent of adults would be less likely to vote for a candidate endorsed by Markle, compared to 21 percent who would be more likely, with the majority stating it would make no difference.
As several individuals, including Charlie XCX, have already shown support for Harris, the impact of Markle’s endorsement may not be as significant as previously thought. The potential for negativity outweighs the positive impact she could have on Harris’ campaign.
The Impact of an Endorsement on Meghan
In 2020, Meghan supported Michelle Obama’s When All Women Vote initiative, targeting those likely to vote against Donald Trump. Her comments were criticized as potentially impacting the monarchy’s impartial reputation. Following the release of Harry’s book, their reputations in America declined but have since improved.
Coram James stated that Meghan should avoid politics for now for her reputation’s sake. Recent polls show a slight recovery in her US reputation, coinciding with less controversial actions. Her past political involvement made her unpopular, as it seemed she imposed progressive views on the royal family. Avoiding political endorsements has boosted her popularity.
Royal commentator Afua Hagan advised them to focus on positive messages and avoid controversy. Getting involved in politics could fuel division and negativity. They should continue enjoying their lives and stay away from political endorsements to maintain a positive image.