Jaguar, the iconic British carmaker, has unveiled a fresh logo as part of its shift into a new era focused on electric vehicles. The luxury brand, which has been around for 102 years, is swapping its old all-capitalized logo for a sleeker, modern design that emphasizes its British roots.
The updated logo plays on the traditional British pronunciation of the brand’s name, “Jag-you-are,” moving away from the Americanized “Jag-wahr.” The new design features gold-colored letters in a custom font, blending lowercase and uppercase elements. Notably, the “G” and “U” are emphasized to add a unique and artistic touch.
Jaguar also reve aled other changes to its branding, including a redesigned “Leaper” logo, the pouncing cat that has long been associated with the company. This will now be replaced by a badge featuring a new monogram that combines the letters “J” and “R.”
