What Are Labubu Dolls?

Everything You Need to Know About Labubu Dolls — The Viral Toy Everyone Wants in 2025

by

If you’ve spent any time online in the past year, you’ve likely seen the quirky, wide-eyed creature known as Labubu popping up on celebrity bags and TikTok feeds. These mischievous plush dolls have gone viral in 2024 and 2025, becoming one of the most sought-after collectibles of the moment.

Whether you’re curious about their origins or wondering how to get your hands on one, here’s everything you need to know about Labubu dolls.

What Are Labubu Dolls?

Labubu dolls are part of a toy line created by Pop Mart, a Chinese collectible company known for its designer toys and surprise box drops. The brand describes Labubu as a “devilish but cute monster with pointed ears, a mischievous smile, and sharp teeth.”

They come in plush toys, vinyl figures, keychains, and charms, and are often used as accessories clipped onto purses, backpacks, or belts. Most are sold in blind boxes, which means you won’t know which version you’re getting until you open it—adding to the thrill (and sometimes frustration) of collecting.

Who Created Labubu?

The character was created in 2015 by artist Kasing Lung as part of his picture book series The Monsters. Inspired by Nordic mythology, the books feature Labubu, a creature who always tries to help others—but often gets it hilariously wrong.

Pop Mart began producing Labubu collectibles in 2019, and they quickly built a niche following. But it wasn’t until 2024, when BLACKPINK’s Lisa was photographed wearing a Labubu charm, that the toy exploded in popularity worldwide.

Why Are Labubu Dolls So Popular?

Several factors contribute to Labubu’s viral status:

  • Celebrity Endorsements: Stars like Lisa, Kim Kardashian, Rihanna, and David Beckham have all been spotted with Labubu dolls.
  • Limited Drops: Pop Mart releases Labubu toys in limited “drops” that often sell out within seconds.
  • Mystery Boxes: The surprise element of blind boxes makes collecting more addictive.
  • Unique Style: With its creepy-cute design and collectible nature, Labubu fits perfectly into fashion-forward and pop culture spaces.

How Much Do Labubu Dolls Cost?

Prices vary depending on size, edition, and rarity:

  • Retail Price:
    • Vinyl figures: starting at $15
    • Plush charms: $20–$30
    • Large figures: up to $900
  • Resale Market:
    On platforms like eBay, StockX, and Kicks Crew, rare dolls can sell for hundreds or even thousands.
    In fact, in June 2025:
    • A life-size 4-foot Labubu sold for $170,000
    • A 5-foot version fetched over $130,000
    • A trio set (“Don’t Hear, Don’t See, Don’t Speak”) sold for $81,599

Where Can You Buy Labubu Dolls?

Getting your hands on a Labubu can be tricky—but not impossible. Here are the most common ways:

1. Pop Mart Drops

  • Limited-time online releases
  • Usually sell out in seconds
  • Keep an eye on Pop Mart’s website and social media

2. Pop Mart Physical Stores

  • Locations in New York City, Chicago, Los Angeles, and more
  • Stock is often limited due to high demand

3. Pop Now Game (Pop Mart App)

  • A nightly online game where buyers click virtual boxes to claim dolls
  • Fast fingers win

4. TikTok Live Drops

  • Pop Mart sometimes releases Labubus during live sessions
  • Watch closely for surprise announcements

5. Resale Sites

  • Available through eBay, Amazon, StockX, Kicks Crew, and social media sellers
  • Expect to pay a premium for rare editions or sold-out styles

Final Thoughts

Labubu dolls have gone from niche collectibles to global pop culture icons almost overnight. With limited drops, celebrity backing, and a distinct creepy-cute aesthetic, it’s no surprise these dolls have become the “It” accessory of 2025.

Whether you’re a die-hard collector or just love the look, one thing’s clear: Labubu fever isn’t going away anytime soon.